Launch
TikTok Shop product launch checklist
A small launch does not need to be fancy. It needs numbers you can trust, a test cap, and a clear reason to continue. Use this checklist before buying more inventory or sending a product to more creators.
Before samples
| Check | Done when |
|---|---|
| Profit per order | You have modeled product cost, shipping, fees, commission, ads, and returns. |
| Price floor | The product still works at a price customers might accept. |
| Sample budget | You know the maximum the first test is allowed to cost. |
| Creator offer | The commission makes sense without breaking margin. |
Before ads
| Check | Done when |
|---|---|
| Break-even ROAS | You know the ROAS where paid orders stop losing money. |
| Return reserve | You have a refund buffer in the model. |
| Offer notes | You wrote down the hook, price, coupon, bundle, and content angle. |
| Stop rule | You know when to pause the test instead of adding more spend. |
After the first orders
Write down what actually happened: conversion rate, creator response, refund reasons, shipping problems, and profit per order. That record is the asset. Even if the product fails, the next test gets sharper.
Sources to check before launch
Review seller rules, ad guidance, and creator disclosure guidance before you move from a private test to a public launch.
Source-backed launch checks
Where to check the live rules
A checklist is only useful if it matches the current seller, ad, and disclosure rules. Check these sources before launch day.
Check product listing, seller operations, fulfillment, and program guidance before launch.
Source: ads TikTok Business Help CenterUse this before setting up paid traffic, pixel tracking, or the first launch campaign.
Source: video TikTok Business Spark Ads overviewHelpful when the launch plan depends on creator videos and paid amplification.
Source: disclosure FTC endorsement guidanceReview this before using creator claims, testimonials, or affiliate-style launch content.