First 100 orders

Plan the first 100 orders before you scale

The first 100 orders are not the finish line. They are the product's first real audit.

Use them to learn whether buyers understand the offer, whether fulfillment is clean, and whether profit survives returns and creator commission.

Original ShopROAS visual showing a first 100 orders TikTok Shop test plan — **Original ShopROAS visual** The first 100 orders should prove margin, fulfillment, creator angle, return rate, and customer questions.

Use this formula first

First 100 order budget = inventory cap + sample cap + ad cap + creator cap + refund reserve

Start with a small inventory cap

Beginners often buy too much because the product looks obvious. Keep the first batch small enough that a mistake stays survivable.

Your goal is to buy information: which angle sells, which questions show up, and where costs drift.

Use one main scorecard

Track sale price, landed cost, shipping, fee, creator cut, ad spend, refund reason, and net profit. Keep it boring and consistent.

That is why the $9 sheet exists. The calculator checks one product; the sheet keeps ten tests next to each other.

Quick table

Step	What to record	Seller move
Orders 1-20	Check listing clarity, shipping issues, buyer questions.	Do not scale. Fix confusion first.
Orders 21-60	Test creator angle and coupon discipline.	Compare profit with and without discount.
Orders 61-100	Check refund rate and repeat complaints.	Scale only if the margin is still real.

Checklist

Set inventory, creator, and ad caps before launch.
Track refund reasons from the first order.
Compare every test against the same profit fields.
Scale only after fulfillment and support issues are boring.

Run the math before spending

Use the free calculator first. If the product still looks worth testing, use the Seller Starter Sheet to track 10 product ideas, sample notes, creator plans, and weekly results.

Open first 100 orders planner Get the $9 sheet

Source notes

References to check

The visual above is original to ShopROAS. The links below are platform and policy references to check before spending money. Calculations on this page are examples, not earnings promises.

Source: seller setup TikTok Shop Seller Center / Academy

Use seller education and policy notes to check fulfillment, product listing, and order handling before testing.

Source: paid traffic TikTok Business Help Center

Check ad setup, campaign basics, and ad policy notes before sending paid traffic to a product.

Source: pricing Shopify product pricing guide

Useful for checking price floors, cost inputs, and whether a product leaves room for discounts.

Source: reviews FTC endorsement guidance

Review before using creator clips, reviews, testimonials, or claims in product content.